Mixpanel integration for Founder OS: what it reads and how to connect
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Mixpanel integration
The Mixpanel connector reads people profiles: who your product’s users are and when each was first and last seen. Founder OS uses them to count who used the product lately and to attach product users to the customers they belong to.
Connected tools are part of Founder OS, which is on Pro Plus. Idea validation is on every plan, including Free. See every tool Founder OS reads.
What Founder OS reads from Mixpanel
- People profiles: id, name and email
- When each person was first seen
- When each person was last seen
What it leaves alone:
- Individual events
- Any other profile property
- Funnels, cohorts and reports
How much each sync reads
- Each sync reads the profiles again from the start, 1,000 a page, up to 10,000 profiles
A sync runs when you connect, once a day after that, and whenever you press Sync.
Where the records are used
- Ask and the decision log: people who used the product in the last 7 days
- Customers across tools: a product user joins the customer with the same email or business domain
How to connect Mixpanel
Connect with a key you create:
- In Mixpanel, open Project settings, then Access keys.
- Copy the Project Secret.
Mixpanel documents this kind of key in its own guide, and you connect your account under Mixpanel’s terms.
Access and security
- Your project’s API secret. Mixpanel cannot limit it to read access, so the safeguard is ours: every request is checked on our server and anything that is not a read is refused before it leaves.
Every request to a connected tool is checked on our server, and anything that is not a read is refused before it leaves. It cannot move money, send a message or change a record. Keys and tokens are encrypted with AES 256 in GCM mode before they are stored, are never shown again, and are kept out of our logs. Disconnecting deletes the key and every record imported from the tool, in one step. For a tool you approved, we also ask the tool to end our access. The security page sets out the rest.
Questions
- Does it read my Mixpanel events?
- No. Only people profiles are requested, and from each one only the id, name, email and the first and last seen dates are kept.
- Why is the count of recent users given as “at least”?
- A sync reads up to 10,000 profiles, and a larger project has more. The count is labelled as a floor rather than presented as exact.
- Is Mixpanel’s EU data residency supported?
- The connector reads from mixpanel.com only. A project stored in Mixpanel’s EU region is served from a different address, which it does not use.
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Connect Mixpanel to Founder OS
Founder OS reads the tools your company runs on and keeps your figures, notes and decisions in one place. It is part of Pro Plus.
See Founder OS